Business

  • Nurturing Leads Despite Corona Uncertainty

    There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

    While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

    Produce Quality and Timely Content

    Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

    Keep Content Relevant

    It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

    Stay Connected

    You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

    For more information,visit:concinnitylimited.com

  • Launching an Effective Mobile Marketing Strategy

    Many consumers are now constantly glued to their smartphones and tablets,and they use these devices for a number of reasons – to search for information,answer emails,and make an online purchase,among others. As an e-commerce site,do you have the right mobile marketing strategies to reach these growing demographics? Along with the right professional SEO training,here are some ways you can increase your engagement with your mobile customers better for increased sales and following:

    Create a Mobile-Friendly Website

    This is the first step in any effective mobile marketing strategy – having a responsive website that’s easily accessible in many devices. Without this type of website,your visitor engagement will suffer,causing increased bounce rates. This,of course,will have an effect on both your website traffic and search engine rankings. So,make sure your mobile website is user-friendly and optimized for different screen sizes. To check your website’s mobile-responsivess,use Google’s Mobile-Friendly Test Tool.

    Build an Exclusive App

    This may sound complex at first,but keep in mind that these apps should simplify your interactions with your customers. For increase repeat transactions,offer some loyalty features such as coupons,vouchers,and stamp cards. These benefits will make your customers feel that your brand values loyalty,allowing you to increase your following. Another feature you can introduce in your app is a referral program.

    Have a Chatbox Available 24/7

    As mentioned earlier,people are constantly on their digital devices,so as an e-commerce site,you should be able to assist your customers at any time,whether it’s about your products and services or tracking their orders. With a chatbot,you’ll be able to provide support and answer customer queries even when you’re not inside the office. A chatbot is capable of handling thousands of chat inquiries simultaneously,providing increased efficiency.

    For more information,visit:http://vishwasthakkar.com/

  • Essential Steps to Boost Your Social Media Following

    Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:

    Optimize Live Streaming Videos

    One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.

    Share Better Content

    Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have – funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.

    Follow Relevant Accounts

    Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.

    For more information,visit:http://vishwasthakkar.com/

  • Why structured data is important for SEO?

    Since the rise of online marketing,search engines have been very clear about what they want you to show to users. If you’re keeping tabs on the recent Google updates they’ve rolled out,you’ll see that most of those focus on providing relevant and accurate search results for users. This is also the reason why Google has developed a better system in understanding the context of every website that would appear on search results pages (SERPs).

    If you’re running a digital marketing agency,you should be hyperaware of how sensitive Google can get when it comes to data and information. As a result,the search engine has developed another feature that would improve user search. Enter the “structured data.” You might’ve probably heard of it already since this isn’t the first time it was introduced. Although back in the early days,it’s not as valuable as it is now. With all that’s going,some of you might be interested to find out how this particular feature can influence your search engine optimization (SEO) campaign. So to widen your understanding about this,here’s a list of information to help you.

    What Is Structured Data?

    Structured data is a data code in a specific format which presents the context of your website in a much richer way. The resulting data is known as rich result or commonly referred as “rich snippets.” Structured data organizes the content on the website so that search engines can understand it better. All forms of rich snippets need structured data to make it appear alongside the website. Although it is almost not certain when it will appear,integrating this code format can make your site look trustworthy on SERPs.

    Why Is This Important in SEO?

    There are reasons why strategists are including this code format on their recommendation. To learn more how structured data can be of use to SEO,here’s how:

    Makes Google Understand You Better

    Structured data markup is a great tool to help Google in understanding what your website is all about. It’s like giving hints and clues about your website and its pages. Through this code,you can directly tell Google about what your site is.

    Promotes Branding & Authority

    Integrating this markup can also build up your brand’s level of authority online. Once Google successfully recognize this and rich snippets appear,users will find you more trustworthy. As you may probably know,ratings,reviews,maps and featured snippets is a great way to attract more people to check out your website. It offers a certain level of authority which improves your credibility on online searches.

    Improves Site’s Visitor Click Rate

    Integrating structured data provides search engine a better description of what’s in your website. This alone can help enhance the value of your listing on SERPs. If you make it on the featured snippets,there are more users who’ll see your website. Because of this,you’ll get higher click rate and this will translate on better traffic as well as awareness.

    Structured data markup is an important element in your website. It does not only send valuable signals to search engine,but also supports your current SEO initiative. When done correctly,this can contribute to the growth of your business online. Use the things you’ve learned here to improve your existing approach. This way you can enjoy a more solid and stronger presence online.

    For more information,visit:Vishwas Thakkar Training

  • Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page ranking from falling.

    That changed when Google rolled out the medic update back in August 2018. This update is basically an upgraded and more comprehensive version of the Google Search Guidelines – E-A-T. E-A-T stands for Expertise,Authoritativeness,and Trustworthiness,for those who are yet to be familiar with this,these are also known as Google algorithm’s quality raters. To get deeper into what E-A-T covers,here’s a better explanation that’ll help you understand.

    An Introduction to E-A-T

    The E-A-T standard has been plague with speculations. The most popular of them is the fact that it only concentrates on expertise when in fact it covers a range of elements that has an immense impact on your search engine optimization (SEO). To put any of these uncertainties at rest,here’s the three-part truth about E-A-T.

    Expertise

    The “E” part stands for expertise and it pertains to the creator or author of the page. It’s important that you’re able to identify yourself as someone who’s credible to talk and write about the topic. In order to show that these pages are reliable sources,you need to provide enough evidence about yourself. Adding author bio would help in introduce themselves to Google and why people should believe them. Another way to prove your expertise is by fact-checking the content you have. Be sure that they are referenced well and are of verified info. However,Google seem to put more weight on content written by someone who has first-hand experience with the topic.

    Authoritativeness

    Moving on to “A” or authoritativeness,this guideline refers to getting recognized by those who are in authority. In this case,if a leader in the industry managed to link your content as a page source,that’s a big deal. It’s like acknowledging your presence in the field. Google wants nothing more than seeing authoritative personalities or sites connected to your site. What’s even more is the fact that it is done organically will help you earn Google’s favor. Not only will it recognize you as a relevant source,but may also get you at better ranking position on SERPs.

    Trustworthiness

    Now onto the “T” and last part of the E-A-T comes the trustworthiness. This quality rater relate to every element on the website. From its structure,content,author down to the smallest detail of the page,you have to show Google that you’re a trustworthy source. Thus,it’s important that you only include true and accurate information to make yourself look good on both search engines and users.

    Long before E-A-T hits the spotlight many providers of SEO services are fairly aware of its impact. It only becomes more apparent now that Google is continuously rolling out updates that specifically target these guidelines. While there’s no confirmation whether these quality raters can indeed support your initiatives,it’s important that you follow this standard just to be safe. Besides,if you look at it as a whole,taking these things in consideration would also improve the appeal of your pages.

    For more information,visit:Vishwas Thakkar Training

  • Nevada Holiday Options

    Nevada Holiday Options

    The regions in Nevada are lovely and the colours are vibrant. However,I am sure that you don’t have to drive across the country for a rest from the hustle and bustle of Las Vegas. There are other areas which are equally as beautiful and give something for everyone. With the weather as nice as it is nowadays,why not take a visit to Nevada and determine what the fuss is all about?

    If you are among those people who really enjoy living the dream of Vegas,Nevada won’t disappoint you. From the stunning sights of Vegas into the perspectives of the Hoover Dam and the Great Basin with its stunning wildlife,Nevada offers all you could desire and more.

    There are many things to do in Nevada you could never do in vegas. It is possible to hike through the deserts,go to the beach and camp out under the stars or just enjoy the magnificent scenery and wonder at the grandeur of the Nevada.

    The Mount Charleston region of Nevada is among the most beautiful areas to go on a backpacking trip. It features some of the most amazing views of the state and there are plenty of options to choose from. All you need to do is select a backpacking trip to Mt. Charleston and then take a day off to enjoy all the things which you are missing while you were in Vegas. You may stop for a rest and revel in the magnificent views of the mountain range and then go on to enjoy another evening of backpacking and exploration.

    A number of the different regions of Nevada are equally as beautiful as the big city. As in Las Vegas,you will come across some of the most amazing scenery in town. You may even go and watch a sunset from the rim of a crater or visit a river which takes a meandering path through the sandstone cliffs.

    Of course,it is possible to go hiking and research the Great Lake area. While there,you may enjoy the swimming holes and fishing ponds of the Great Lake. As you will find,the area also has some incredible rock formations and many different wildlife which you would not have seen anywhere else. The area is also known for its world famous Circus,which comprises lions,lions,bears and even a bear that are 200 lbs.

    Among the most well-known locations of Nevada is the notorious Leonardo Da Vinci’s”Mona Lisa”. This famous painting of Leonardo has been featured in many movies and tv shows and can be observed from the general public at the renowned National Gallery of Art at Washington D.C.

    If you are looking for a fantastic holiday idea,Nevada is a wonderful place to travel for so long as you plan ahead. In case you have not had a chance to see yet,next time you go to Vegas,Nevada,make sure you go on to the museum that has one of the most amazing artwork of all time.

    Located near downtown Reno,Nevada is the Roberts Museum of Nevada History. With a nice group of items and artifacts from the state,the museum is sure to give you an superb educational experience. On the other hand,if you do not wish to devote some time around the museum,you can always go and enjoy the city of Reno and the remainder of the Nevada.

    If you are searching for some fun,Madison,North Dakota is a great place to go to as well. This place can be found near the upper Missouri River,providing you with lots of beautiful scenery. You are able to stop for some lunch and breakfast or simply relax and revel in the scenery and the climate of the region.

    Nevada is a great place to see and escape from the bustle of the big city. Check out the various regions of Nevada and get some peace and quiet,and get started planning your next holiday or experience. Check out brothel

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