In order to find the best digital marketing agency,first,we need to understand “what is digital marketing”,”will digital marketing benefit your company” and respond to the question “how do I get more leads for my company?” – which ought to be the function of any marketing.
What is a Digital Marketing Agency?The dictionary definition of Digital marketing is the marketing of products or services using digital innovations,primarily on the web,but also consisting of mobile phones,display marketing,and any other digital medium. So basic to summarise in one sentence,yet it can be a complex process to solve and to guarantee that all of your digital marketing is working together,not as silo activities. This is where the know-how and experience of the best digital marketing agencies can be extremely beneficial.
Traditional marketing,papers and paper directories,such as Yellow Pages,are increasingly less reliable for businesses. Whilst a couple of years ago people would go to a computer to look for a service or product,nowadays people are linked to the web throughout the day,every day and “live online”. Looking for info,a service or product is as fast and basic as browsing on a laptop computer or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your info,product or services in front of people when they are looking online. The best digital agencies understand the buying process of your product or services and guarantee that your info is prominent to the potential client at the suitable time. In the digital marketing world,the numerous stages of the buying process i.e. research,consideration and purchase are called “micro-moments” and the best digital marketing company will provide the appropriate info,product or service at the targeted time in the buying process.
Whilst some digital marketing agencies will also produce and manage conventional marketing or company marketing,such as paper marketing,specialist digital marketing agencies will focus on online marketing rather than “marketing business” who commonly focus on TV,radio and print marketing.
Regardless if your company is business-to-business (B2B) or business-to-consumer (B2C),digital marketing can be a quickly,frequently instant,and reputable method of getting leads into your company and driving up income. The very best digital marketing agencies will manage all of the digital marketing based on return on investment (ROI) ensuring the leads created are at an expense that makes company sense and increases revenue levels. Digital marketing will benefit your company and addresses the question “how do I get more leads for my company”?
Digital marketing,in some cases described as website marketing,can be broken down into a number of important features and services:
SEO ServicesOnline search engine optimisation,the majority of commonly abbreviated to “SEO”,is the process of getting your website discovered on online search engine like Google when people make a search appropriate to your company,product or services.
Regardless if your website is e-Commerce or offering services it will drive leads and sales into your company if it is discovered for the search terms people utilize (frequently described as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and info you desire Google to check out for a website or website and knowing where to position that info so online search engine can find it. An excellent SEO business will have a proven performance history of ranking sites high in the search results.
SEO works finest when the tested methods of acquiring rankings are applied in combination with most current trends that are driving traffic. An example of this is the “near me” phenomenon,which has actually seen a 150% growth in the last 12 months,where mobile phone users are adding “near me” to their search inquiry i.e. “SEO Company near me”. These customers are seeking to purchase and buy from a local product or service provider.
Although SEO can be a stand-alone service,it is most reliable when combined with PPC,social networks and reputation marketing. SEO is also the foundation of reliable PPC,social networks and reputation management projects.
Pay Per ClickPay Per Click (PPC) frequently described as “Google Advertising” or “online marketing” is where you place adverts at the top of the search results for specific search terms. These search terms can be the words people utilize when in the “research” phase of purchasing or targeted at the “buying keywords” when potential customers are seeking to purchase.
Although your advert,depending on your budget,can be shown every time a search is made,you only pay when a web user clicks on your advert and is required to your website or calls you direct from the search results page meaning you only pay when you get a click from a prospective client thus the name for this form of marketing of Pay Per Click (frequently shortened to PPC).
How much you pay for each click is determined by a couple of elements. The “expense per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being utilized and the relevancy of the page on your website that the potential client arrive at. These elements add to your total “quality rating”. The greater your quality rating,the less you pay per click and less you pay per lead into your company.
In the UK,Google has the large majority of search traffic and most of your budget ought to be positioned their,however,you will not wish to miss the smaller sized,yet still substantial capacity for customers from online search engine like Microsoft’s Bing platform,and a small part of the budget ought to be assigned to other online search engine. Also,the very best PPC management business will also go over spreading your PPC budget over a number of projects aimed at different parts of the client journey. A little part of the budget ought to be assigned to the research phase of the buying process when people are using broad search terms to find info,a small part of the budget when people are searching for yours,your competitors or market leaders business name. The majority of the budget when potential customers are using search terms directly associated to purchasing and last but not least,a small part of the budget to re-market (show your marketing to people who have actually shown an interest in your product or services by visiting your website) to capture and drive up conversions from the customers formerly advertised too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status shows that the business has a proven performance history in providing premium projects,which create excellent competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC company will have a robust PPC management process in location to quickly respond and capitalise on changes in the PPC projects of your competitors.
Unlike SEO,that can take a while to be completely reliable,Pay Per Click is instant in the reality that as quickly as your projects are live they can be creating leads for your company.
PPC is extremely reliable when carried out in unison with SEO. A well-optimised website will improve the quality rating of your Google marketing campaign resulting in a lowered “expense per click” suggesting you get more leads for your budget.
Social Media MarketingSocial Media platforms such as Facebook and Twitter are now legitimate places for a service to bring in leads. Facebook has over 38 MILLION active and regular users in the UK and the number is prepared for to increase to over 42 MILLION by 2020. Regardless if your company offers to customers or other businesses,your potential customers are on Facebook and using it frequently.
Facebook is outstanding at raising awareness during the customers “research” phase,reminding them of your product or services during the “consideration” phase and putting your specific products in front of potential customers at the “buying” phase. With such a large audience and the flexibility to target customers throughout the buying process,Facebook can be a great opportunity to create leads and sales and to deliver a great return on investment.
An excellent digital marketing company will have a proven performance history in providing extremely reliable Facebook marketing campaign. The very best digital marketing agencies will have the ability to demonstrate the conversion rate and expense per lead of your social networks marketing.
Again,social networks marketing and particularly Facebook marketing can be carried out as a stand-alone activity however it works a lot better when combined with SEO and/or PPC. When a prospective client sees your website their computer is marked as having actually gone to. This then permits you to target the user of that computer,who has actually shown an interest in your products or services.
Track record ManagementWhen thinking about purchasing,a prospective client will scour the web to find feedback and reviews from previous customers. Your online marketing and sales can live or pass away by the evaluations for your company,product or services. Ensuring that positive evaluations are easy to find and that any negative feedback is handled well,can be a substantial benefit to your conversion rate.
Digital marketing business call this “reputation management” or “online reputation management” however,in truth,it is producing systems to create client evaluations and client feedback ensuing positive client satisfaction is caught and easy to find for potential customers.
Numerous businesses are concerned with enabling the general public the capability to freely supply feedback. You can not please all of the people all of the time,and business fret that a bad review will have an unfavorable impact on their company. To start with,if somebody is determined to leave a bad review for your company they will find a platform to do so and there are 1000’s of platforms to pick from. It is better to have control of where customers are motivated to leave an evaluation. Second of all,a poor or bad review,if handled well,can be a positive for your company. Engaging with a bad review highlights that you appreciate feedback and consequently,you appreciate your customers. One well handled bad review can be as great for your company ten excellent evaluations.
An excellent digital marketing business will utilize one of the handful of recognised review platform and supply the tools and methods of enabling you to capture,manage and respond to client evaluations.